The idea

a tour company that lives in the footnotes. On old-paper cream the Literata headline, "The stories the guidebooks leave out.", has a dotted rust line under "leave out." and a footnote mark, and the footnote under the buttons says how long the walk is and that it ends at a pub. On the right a folded paper map of the old city (four panels in two shades, a blue-green river, the dotted city walls, streets and parks) tilts a little; a rust route draws itself from pin 1 along the walls to pin 3 at the cathedral, and pin 1 sends out a soft ring. A tilted card with a green top edge gives the next walk: date, route, length, price and places left.

Palette and fonts: old-paper cream, ink green, rust, river blue-green, ochre · Literata 600, Work Sans

Grinner features used

• Accent
• Advanced Animations
• Button
• Entrance Animation
• Group
• Live dot
• Navigation
• Paragraph
• Sticker