The idea

show the change, then count it. On strong sage, an ink-and-wash Before / After of one kitchen (bare bulb to oak worktop) with an oak handle that drifts once to invite a drag; an oak leaf and a cream "Fitted by our own team" badge float at its corners. On the right, the heading "A new kitchen, by the numbers." fades in word by word, then three deep sage tiles slide in, each with an oak number that counts up (9 weeks, 98% on price, 4.9 rating) and what it measures. An oak button fills from the pointer.

Palette and fonts: strong sage, deep sage, oak, cream, pale sage, dark green · Schibsted Grotesk 800, Karla

Grinner features used

• Advanced Animations
• Before / After
• Button
• Columns
• Count up
• Entrance Animation
• Group
• Sticker

The calm copy

the same strong sage: the ink-and-wash kitchen before and after with its oak handle, the still oak leaf and "Fitted by our own team" badge at its corners, the heading "A new kitchen, by the numbers." and the three deep sage tiles (9 weeks, 98% on price, 4.9 rating) with the oak button.

Palette and fonts: strong sage, deep sage, oak, cream, pale sage, dark green · Schibsted Grotesk 800, Karla

Grinner features used

• Advanced Animations
• Before / After
• Button
• Columns
• Entrance Animation
• Paragraph
• Stickers