The idea

show the freebie, not just name it. On strong lime a wide, heavy uppercase heading, "Four weeks. Twenty minutes. No gym.", with "No gym." on an electric-blue hand-drawn underline. One line says what arrives and when, then a white field with a thick navy border and a navy "Send my free plan" button. On the right three printed plan pages lie in a loose pile (week 4 on lemon, week 2, then week 1 on top) with tick boxes, days and an orange "Free · 4 weeks" tab; the kettlebell painting is clipped to the top page like a photo. The pages slide up in turn, once.

Palette and fonts: lime, navy, electric blue, orange, lemon, white · Archivo 900 at 112% width, Archivo

Grinner features used

• Accent
• Button
• Columns
• Entrance Animation
• Group
• Image
• List
• Paragraph