The idea

the gift guide a shopkeeper would write by hand. On warm cream, "Gifts by budget." in Abril Fatface with a berry hand-drawn circle round "budget.", one friendly line, and two product pictures in arched frames with their price and band. Below, three plain columns under a heavy rule: "Under $20", "Under $50", "Under $100", each with four gifts (the name as a link, one line on why, the price lined up) and a link to all the gifts in that band. A sand panel with the gift wrap offer and the Christmas order date closes it with one berry button.

Palette and fonts: warm cream, white, sand, berry, dark brown, warm grey · Abril Fatface, Libre Franklin

Grinner features used

• Accent
• Button
• Columns
• Group
• Image
• List