The idea

a pattern shop with the fun of a craft fair. On strong purple, with slow pink and mint colour blobs moving behind, heavy Bricolage Grotesque says "Knitting patterns for" and the last line keeps changing in mustard italic: first scarves, cosy hats, long train rides, winter gifts. 2,140 knitters counts up in mint. A pink "PDF · instant download" sticker and a mint ball of yarn rock gently. Then four pattern cards are dealt into a pile as you scroll, each tilted and tinted mustard, pink, mint and cream: the picture (or a drawn knitting chart for the two without one), the pattern number and level, the name, one line, the price and "Buy the pattern". A bundle offer and a mustard button close it.

Palette and fonts: strong purple, cream, mustard, pink, mint, aubergine ink · Bricolage Grotesque 800, Rubik

Grinner features used

• Advanced Animations
• Animated background
• Button
• Card Pile
• Count up
• Image
• Sticker
• Text Rotator

The calm copy

the same strong purple pattern shop: soft pink and mint blobs resting behind, "Knitting patterns for first scarves." with the last line in mustard italic, 2,140 knitters in mint, the pink "PDF · instant download" sticker and the mint ball of yarn, then the four tinted pattern cards dealt into a pile as you scroll, and the bundle offer.

Palette and fonts: strong purple, cream, mustard, pink, mint, aubergine ink · Bricolage Grotesque 800, Rubik

Grinner features used

• Accent
• Advanced Animations
• Animated background
• Button
• Card Pile
• Image
• Sticker