The idea

a service page that shows the craft. On dark walnut, the gouache of the sunlit workshop runs as a wide band and drifts as you scroll. A heavy Archivo heading assembles, "Oak staircases, drawn, cut and fitted by hand.", the last words in an amber serif italic; numbers count up in amber; the ink drawing of a finished staircase sits in a cream mount with a sage "Handmade in oak since 2009" badge turning on its corner. Then the five steps stack up as you scroll, each card a shade warmer (walnut, brown, amber-brown, sage, amber) with a huge number and a duration pill, while a carpenter's pencil floats above. It closes with what is included, one client's words, two answers and the survey card with the one action.

Palette and fonts: dark walnut, brown, amber, sage, cream · Archivo 800 (wide), Be Vietnam Pro

Grinner features used

• Accent
• Advanced Animations
• Button
• Card stacking
• Count up
• Group
• Image
• List
• Sticker

The calm copy

the same dark walnut staircase page: the workshop band with its pill caption, "Oak staircases, drawn, cut and fitted by hand." with the amber serif italic, three amber numbers, the staircase drawing rising in once with the sage badge on its corner, the five warm step cards that pile up as you scroll, what is included, the client's words, two answers and the survey card.

Palette and fonts: dark walnut, brown, amber, sage, cream · Archivo 800 (wide), Be Vietnam Pro

Grinner features used

• Accent
• Advanced Animations
• Button
• Card stacking
• Group
• Image
• List
• Sticker