The idea

a 404 that a seven-year-old would enjoy. On bright yellow, pink and teal blobs drift slowly behind. A violet round badge, "page not found" set around a big 404, turns at the top. A chunky Rubik "Oops! This page ran off to play." zooms in, with "to play." on a pink marker swash, then "Shall we go climbing instead?" keeps changing the plan in violet with a teal wavy line: den building, pond dipping, the snack table. On the right four white cards with thick ink edges, each a different crop of the camp picture, sit in a fanned pile that spreads when you point: holiday camps, after-school club, parties, the home page. A tomato sun spins on the pile. A thick-edged search and a phone number for grown-ups close it. Nobody is blamed: the page ran off.

Palette and fonts: sunny yellow, tomato, orange, teal, pink, violet, ink · Rubik 900, Space Grotesk

Grinner features used

• Accent
• Advanced Animations
• Animated background
• Button
• Card Pile
• Columns
• Search
• Sticker
• Text Rotator

The calm copy

the same kids' club 404 on bright yellow: still pink and teal blobs, the violet "page not found" badge around 404, "Oops! This page ran off to play." with its pink marker, "Shall we go pond dipping instead?" in violet on a teal wavy line, the four thick-edged cards of places to go in a fanned pile under a still tomato sun, a search and a phone number for grown-ups.

Palette and fonts: sunny yellow, tomato, orange, teal, pink, violet, ink · Rubik 900, Space Grotesk

Grinner features used

• Accent
• Advanced Animations
• Animated background
• Button
• Card Pile
• Columns
• Search
• Sticker