The idea

no button at all: the action is the heading. "Start a project" fills the width in heavy Schibsted Grotesk, with a vermilion arrow after it. On hover it turns vermilion and an underline appears. Above it a thin ruled top line with the logo; under it three short columns (what happens next, a phone number with a name, three numbers) and a fine line drawing of a street of their houses, one roof picked out in vermilion.

Palette and fonts: concrete paper, ink, vermilion, stone · Schibsted Grotesk (800 and 600)

Grinner features used

• Columns
• Heading
• Image
• Link hover
• List
• Separator