The idea

one patient's sentence does the selling. A small rowan sprig, five berry-red stars, the quote large in soft Fraunces with the result in red italic, the patient's name and what was treated. A short rule, a plain question as the heading, then "Book an assessment" beside a pill with the time, the price and "Seen this week". Only the button moves: its label flips on hover.

Palette and fonts: warm white, rowan red, deep green ink, sage · Fraunces (soft), Figtree

Grinner features used

• Button
• Group
• Icon
• Image
• Quote
• Separator