The idea

for people who hate surprise bills, the first screen is one number. On a soft off-white ground a huge, light Fraunces "$0" (the pound sign in leaf green) stands beside "hidden fees." in a big Instrument Serif italic. A thin rule runs under it, like the line under a total. Under the rule: the promise in two sentences, one green button, "Trusted by 640 local businesses since 2012", and three short facts in plain columns. A small lime "Fixed fee" label and the lime logo disc are the only bright notes.

Palette and fonts: off-white, deep green-black, leaf green, lime, grey-green · Fraunces 300 (optical size 144), Instrument Serif italic, Instrument Sans

Grinner features used

• Accent
• Button
• Columns
• Group
• Heading
• Navigation
• Separator