The idea

a tap-room chalkboard turned up loud. On strong amber a giant Bebas "OUR BEERS" flies together word by word, with a cream marker swash under "beers". Under it one line on where it is brewed, "38,400 pints" counting up in rust, "12 beers on tap" and a dark "Book a brewery tour" button. On the right four cream cards with the brewery's retro posters lie fanned like beer mats; point at the pile and it spreads, the card under the pointer comes forward with its beer name, style and strength. A rust bottle-cap and a green hop sticker spin on its edges, and a dark strip of what's on tap runs across the foot.

Palette and fonts: amber, cream, rust, hop green, dark brown · Bebas Neue, Space Grotesk

Grinner features used

• Accent text
• Advanced Animations
• Breadcrumbs
• Button
• Card Pile
• Columns
• Count up
• Scrolling Text
• Sticker

The calm copy

the same strong-amber tap room: the giant "OUR BEERS" with a cream marker under "beers", the line on the railway arch, "38,400 pints" and "12 beers" in rust, the dark tour button, and the four cream poster cards fanned like beer mats with the cap and the hop resting on their edges; a still dark band of what's on tap at the foot.

Palette and fonts: amber, cream, rust, hop green, dark brown · Bebas Neue, Space Grotesk

Grinner features used

• Accent text
• Advanced Animations
• Breadcrumbs
• Button
• Card Pile
• Columns
• Group
• Paragraph
• Sticker