The idea

gift cards that look like the thing you'll hand over. On warm paper, a centred Abril Fatface heading, "For when you can't choose the right book.", with an orange dotted underline. Three cards drawn at a real card's shape, white, indigo and near-black, each with the lantern mark, the shop's name and the amount in big display type; the middle one has a "Most given" pill. Under each card, what that amount buys in plain words and one indigo button. A line at the foot says how it arrives and links to any amount.

Palette and fonts: warm paper, white, indigo, near-black, lantern orange, slate · Abril Fatface, Libre Franklin

Grinner features used

• Accent
• Button
• Grid
• Group shape and angle
• Icon