The idea

the festival's poster, in numbers, on hot pink. A giant Bebas "THE WEEKEND, BY NUMBERS." zooms in, with "by numbers." in outline, and black countdown boxes with lime digits tick to the gates. Four chunky tiles with hard ink shadows count up their totals (40 bands and DJs, 4 stages, 3 nights, and in a black tile, 1,186 weekend tickets left), each saying what it counts. A black strip of short facts runs across the foot, and a smiling sun and a "Low Tide" wave badge spin slowly.

Palette and fonts: hot pink, ink, acid lime, sun yellow, pale pink · Bebas Neue, Space Grotesk

Grinner features used

• Advanced Animations
• Button
• Count up
• Countdown
• Grid
• Heading
• Scrolling Text
• Sticker

The calm copy

the same hot-pink poster: "THE WEEKEND, BY NUMBERS.", the black date boxes with lime type, the four chunky tiles (40 bands and DJs, 4 stages, 3 nights, 1,186 weekend tickets left) with what each counts, the ink button and the still black strip of facts at the foot.

Palette and fonts: hot pink, ink, acid lime, sun yellow, pale pink · Bebas Neue, Space Grotesk

Grinner features used

• Advanced Animations
• Button
• Grid
• Group
• Heading
• Row
• Sticker