The idea

kind and clear, for people who put the dentist off. A big round Outfit heading, "Your first visit, in three easy steps.", with a mint underline on "easy", and a coral "Nervous?" line that says you can stop at any time. Three soft white cards, each with a big teal icon in a pale circle, a large pale number in the corner, the step, one plain line and its time on a pill; the last card also shows the price. A butter strip of three practical comforts (parking, step-free, late Tuesdays) sits under them, then the one button and the phone number.

Palette and fonts: ice blue, deep teal, mint, coral, butter, ink · Outfit 700 and 400

Grinner features used

• Accent text
• Button
• Grid
• Group
• Heading
• Icon
• Paragraph