The idea

calm, respectful and clear, for a hard day. A soft Fraunces heading, "Three promises we keep to every family.", with "every family" in italic plum, and one gentle line beside it. Three white cards with a plum top rule hold the promises: clear prices in writing (with a link to the price list), someone answers day or night, family-run since 1931. A thin rule, one drawn oval association badge with its plain meaning, and a plum call button close it. Nothing moves except the button.

Palette and fonts: warm stone, deep plum, sage, white, charcoal · Fraunces 400 and 500, IBM Plex Sans

Grinner features used

• Accent text
• Button
• Columns
• Grid
• Image