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Odd Fellow Studio · Writing
Writing about brands that last longer than a trend.
Essays from the studio on strategy, identity, packaging and the web. One a month, and never a sales letter in disguise.
01Why we ask for your worst review first
The brief that tells us most isn't the mood board. It's the complaint you still remember.
02A logo is the last thing we draw
Twelve weeks on one café's identity, and why the mark only arrived in week eleven.
03Shelf test: how a jar gets picked up
We put six label ideas on a real shop shelf and watched shoppers for an afternoon.
04The homepage nobody scrolls
What happened when we cut a client's homepage from eleven sections to three.
38 essays since 2019
Read all the essaysTopics: strategy, identity, packaging, websites, type, naming, color.
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