1. Who we are
Tallyho Analytics Ltd makes a website analytics app for small businesses. We are the controller of the data about you as a customer, and the processor of the data your website collects about its visitors. Our office is at 3 Canal Wharf, Leeds LS11.
2. What we collect
About you, our customer
- Your name, email address and company name.
- Billing details, which our payment provider holds for us. We never see your full card number.
- How you use the app, so we can fix problems and improve it.
About your website's visitors
Pages viewed, the site they came from, their country and the type of device. We do not store IP addresses: we use them for a moment to find the country, then throw them away.
3. Why we use it
| What we use it for | Our lawful basis |
|---|---|
| Running your account and billing | Our contract with you |
| Fixing bugs and keeping the app secure | Our legitimate interests |
| Product news by email | Your consent, which you can withdraw |
4. Who we share it with
Only the companies that help us run the service: our cloud hosting provider (servers in London and Frankfurt), our email delivery service and our payment provider. Each has a written agreement with us and may use the data only for us. We do not sell data, and we never share your visitors' data with anyone for advertising.
5. How long we keep it
Account details for as long as you are a customer, then 12 months. Invoices for six years, because the law requires it. Visitor statistics for 25 months, unless you choose a shorter time in your settings.
6. Your rights
You can ask us for a copy of your data, to correct it, to delete it, or to stop using it for something. Most of this you can do yourself under Settings, Your data. We reply to every request within one month.
7. Contact and complaints
Our privacy lead reads every email. If you are not happy with our answer, you can complain to the data protection regulator in your country.
Something unclear in this policy? Ask us and we'll explain, and improve the wording.
Email our privacy lead