The idea

a flower shop that posts flowers answers like a person, on paper. On warm cream, the Cormorant heading "Your questions, answered" ends in a rose handwritten "by post." Under it a drawn tulip postage stamp with "$4.95 next-day" and three facts in sage icon circles. On the right a letter, tilted a touch, with a rose edge on top: the letterhead, "Dear new customer," in a rose script, then four questions as small green capitals, each answered in a warm serif paragraph. Hattie signs it in script, and a P.S. about the handwritten card. One green button sits under the letter; only it moves.

Palette and fonts: warm cream, letter white, fern green, rose, pale rose, marigold · Cormorant Garamond 600 and 500, Karla, Caveat for the handwriting

Grinner features used

• Accent text
• Button
• Columns
• Group
• Image
• List
• Paragraph