The idea

90 seconds of seeing beats ten answers, so the video comes first. On strong red, a tall Bebas heading: "First-class nerves? Watch this, then ask us anything." with "Watch this," in yellow. Left: a Video Embed with a hard black offset shadow, its poster a still of the dark gym (ropes, a heavy bag, red gloves on a bench, "Your first class"), and a big yellow play button. Under it "90 sec" and what the video shows. Right: six beginners' questions in Bebas with yellow chevrons, sliding in one after another. A black band ends it: "First week free. Then $29 a month." and a yellow button that grows.

Palette and fonts: strong red, dark red, black, yellow, cream · Bebas Neue, Outfit 800 and 400

Grinner features used

• Accordion
• Button
• Columns
• Group
• Video Embed