The idea

the freezer cabinet, made into a page. On hot pink, a heavy Bricolage heading arrives word by word, "Today's scoop is mango.", and the flavour keeps changing in serif italic: pistachio, strawberry, lemon, chocolate. A plum circle counts up to 18 flavours. The prices sit in a row of cream pills (one, two or three scoops, a waffle cone, a tub to take home), then a plum "Find us on the harbour" button and the allergen line. On the right a fanned pile of five cream cards, each with its scoop in a round frame, its name, one line and its marks, spreads when you point at it; a yellow "Made here daily" badge rocks on its corner and a plum NEW star rocks on the pistachio side.

Palette and fonts: hot pink, cream pink, deep plum, sunshine yellow, berry · Bricolage Grotesque 800, Outfit (flavours in Instrument Serif italic)

Grinner features used

• Accent
• Advanced Animations
• Button
• Card Pile
• Columns
• Count up
• List
• Sticker
• Text Rotator

The calm copy

the same hot-pink parlour: "Today's scoop is mango." with "mango." in serif italic, the plum circle with 18 flavours, the cream price pills, "Find us on the harbour" and the allergen line; on the right the fanned pile of five round scoops with the yellow "Made here daily" badge and the plum NEW star, both still.

Palette and fonts: hot pink, cream pink, deep plum, sunshine yellow, berry · Bricolage Grotesque 800, Outfit (accent word in Instrument Serif italic)

Grinner features used

• Accent
• Advanced Animations
• Button
• Card Pile
• Columns
• Group
• List
• Sticker