The idea

the shop page that gets out of the way. On paper white, a confident Fraunces heading, "Notebooks and pens, made to be used up.", with "used up." underlined in rust. A hairline bar says how many products show and the delivery promise. Below, eight products in four even columns: a square picture on a plain tile, the name, one line, the price in the heading face and an outline "View" button that fills on hover. A "Bundle" and a "New" pill, and one plain stock note ("Only 3 left").

Palette and fonts: paper white, oat, ink navy, rust, slate grey · Fraunces 600, Karla

Grinner features used

• Accent
• Button
• Grid
• Group
• Paragraph