The idea

the seaside chippy board, made big. On strong sea blue, the Abril Fatface heading "Fresh off the boat, into the pan." slides out from behind a shutter, "into the pan." in gold, and a gold "Frying since 1962" badge with a fish turns above it. Six fish are a Hover List: number, name in huge display type, where it comes from, and regular and large prices lined up under gold column labels. Point at a fish and an arched picture of the coast follows the cursor while the other rows dim. Sides in two dashed columns, a dark card with the kids' supper, gluten-free Tuesdays, the allergy line and a call button, then a gold strip of the opening times.

Palette and fonts: sea blue, deep navy, gold, pale sky, white · Abril Fatface, Manrope

Grinner features used

• Accent
• Advanced Animations
• Button
• Group
• Hover List
• List style
• Scrolling Text
• Sticker

The calm copy

the same sea-blue chippy board: "Fresh off the boat, into the pan." in Abril Fatface with "into the pan." in gold, the still gold "Frying since 1962" badge, six fish in a Hover List with regular and large prices lined up and the coast picture following the pointer, the sides, the notes card with the call button, and the opening times on a gold band.

Palette and fonts: sea blue, deep navy, gold, pale sky, white · Abril Fatface, Manrope

Grinner features used

• Accent
• Advanced Animations
• Button
• Group
• Hover List
• List style
• Sticker