The idea

the price and the process in one calm read. On ivory paper a Literata heading, "Your will in five steps, for one fixed fee.", with "one fixed fee." in burgundy, a plain promise, and a white fee card with a burgundy top edge (single will $250, mirror wills $400). On the right a ruled schedule: a gold italic numeral, the step with its time in small capitals, who does what, and the fee on the right ("Free" in burgundy, "Included", "Included, home visit + $60"). A burgundy button and the partner's phone number close it.

Palette and fonts: ivory, navy ink, burgundy, old gold, stone · Literata 500 and Libre Franklin

Grinner features used

• Button
• Columns
• Group
• Heading
• List