The idea

the excitement of a launch, with the steps made plain. A yellow strip runs the product's facts across the top. On electric blue a heavy Unbounded heading, "Pre-order today. Hold it on 3 December.", the date line in yellow over a yellow wavy underline, beside a navy card where the countdown to launch day ticks in blue boxes. A colour-wheel sticker spins over the heading. Three cream cards, each with a slowly turning pink, yellow and green border, give the steps: a big blue number, when, what happens and who does it. A yellow Grow button, the crossed-out $49 and a spinning pink "$10 off now" burst end it.

Palette and fonts: electric blue, navy, cream, yellow, pink, green · Unbounded 800 and Figtree

Grinner features used

• Accent text
• Button
• Columns
• Countdown
• Entrance Animation
• Gradient border
• Group
• Scrolling Text
• Sticker

The calm copy

the same electric blue section: the yellow strip of the product's facts (now still), "Pre-order today. Hold it on 3 December." beside the navy card that now shows "Thu 03 Dec 9am" in its blue boxes, the colour-wheel sticker, three cream step cards framed in still pink, yellow and green borders, and the yellow button with the "$10 off now" burst.

Palette and fonts: electric blue, navy, cream, yellow, pink, green · Unbounded 800 and Figtree

Grinner features used

• Accent text
• Button
• Columns
• Entrance Animation
• Gradient border
• Group
• Paragraph
• Row
• Sticker